Trends to Track in Social Media Marketing

Social media has become an integral part of everyone’s life within a short span. Though social media began its journey as a medium to connect family and friends, later, it turned out to be the best marketing tool for brands and businesses. Due to the rapid growth, social media platforms change their algorithms and introduce new features to grab the audience’s attention. Currently, more than 4.2 billion users are leveraging social media across the globe. This stat shows how social media has become an indispensable network for people worldwide. Social media platforms are adopting new equivalent trends to strengthen their engagement rate with the audience.

The rapid changes on social media have become an immense challenge for brands and marketers. They have to continually review their existing strategies and leverage new content types based on the latest trends’ evolution. Hence, social media marketers will have to steadily keep an eye on the current trends and emerge accordingly. By leveraging the latest social media trends, you can enhance your marketing strategy and maximize your conversion rates. Some brands try out SMM panel services to uplift their online presence and enlarge their target audience on social media.

1. Table of Contents

   Stories Gain Higher Popularity

Instagram is well-known as an engaging photo-generic platform. People get attracted to the Instagram platform due to its highly captivating and alluring features. One of its immensely engaging features is Instagram Stories. Stories have become the dominant content form, and people are more likely to get connected to them. According to a study, more than 500 million users are leveraging Instagram Stories every day. This stat shows that Instagram Stories are immensely engaging to the audience. By leveraging IG Stories, your brand can enhance its engagement rate effortlessly. Another study shows that images on Stories have an over 5.65% high engagement rate than videos. Hence, brands and businesses need to leverage Instagram Stories to grow their visibility and stay ahead of fierce competitors.

2. Live Streaming Will Not Fade Away

The outbreak of COVID’19 showed us the importance of social media. As people worldwide were maintaining social distancing, social media acted as a bridge to connect brands with their target audience. This pandemic converted face-to-face meetings to video calls and live concerts to live streams, where the artists played from their homes. The pandemic played a vital role in increasing the reach and usage of social media live streaming. People across the globe were immensely engaged with live videos of brands and businesses. Based on a survey, the number of views of Instagram and Facebook doubled in a week. This stat shows how people are more likely to get engaged with live streaming. Based on another study, 40% of potential consumers are more likely to expect live videos from brands. Hence, brands have to try out live streaming to enhance their popularity and fame among their target audience and uplift their brand awareness worldwide.

3. Social Commerce Is Blooming

Social media platforms will never fail to enhance their user experience. The platforms come up with new features and trends to offer a seamless experience to the users. Social media platforms such as Facebook and Instagram leverage various tools and features to provide an effortless shopping experience to their valuable users. For instance, on the Instagram platform, you can employ product tags and enable people to purchase products and services without leaving the platform. Similarly, on the Facebook platform, you can set up a “Shop” where people can purchase right on the platform. When you include shopping commerce for your brand, you can shorten your customer’s journey and build a friendly relationship with your target market. Nowadays, many popular brands are trying out the social commerce trend to connect with their audience. Remember, more than 58% of people use social media to research their products. At the same time, 71% of users’ purchase decisions may get influenced by social media referrals. So, it is high time to try out social commerce and enhance your marketing strategy to stay ahead of the curve.

4. Reels – A New Comer With A Bang

Instagram Reels is gaining immense popularity across social media users. Instagram is a photo-generic platform with over one billion users. The feature is gaining tremendous popularity across Generation Z and young Millennials. People across the globe tend to use the Instagram Reels feature to showcase their creative side. The reels feature helps you create 15 to 30 seconds video and employs interesting music, filters, and AR effects. By using Instagram Reels, you can attractively endorse your products and services.

Final Thoughts

Social media has become an engaging medium across the globe. There are immense social media trends that will rule 2021, and it will create a significant impact on the lives of users worldwide. If you aren’t staying updated with the current trends, you miss out on a chance to enhance your stardom on social media and stay ahead of the curve.