Do you sell or offer products or services online? When it comes to capturing traffic to websites and webshops today, it’s a lot about focus. Instead of showing every visitor a large range of all your products, it would make more sense to show a smaller set of related products. This way you can focus on the benefits of these products or services, answer all the questions a customer may have, and erase any doubts they would have about making a purchase. Does this mean that you should sell off the rest of your inventory or cancel the other services you offer? No, not at all! These can still be offered to your customers and used together with promotions and sales offers. In this article, we will go through how you can boost sales online and improve your business.
Table of Contents
Improve the User Experience
The way a customer understands and interacts with your website is very important. It is crucial that a customer can find what they are looking for. This means putting an emphasis on certain key navigational steps, call-to-action-buttons, menu, and search. Another aspect that influences the user experience is the responsiveness of the website, meaning that it loads well on all types of devices, you don’t want to lose out on your customers because your website which is optimized for desktop, doesn’t load well on mobile devices. When it comes to loading, pages have to load fast, if it doesn’t – your customers will lose interest fast and leave your website without signing up or making a purchase. Look up successful businesses in your industry and see what they are doing to get inspiration and read blogs to catch up with the latest user experience trends.
Personalization
There’s no such thing as a product having a universal appeal. To tie back to the beginning of our article about showing a smaller set of related products or services. That’s easier said than done right, how do you pick what to display that will have a broad enough appeal to as many visitors as possible? This is where data-driven personalization comes in, to offer your customers a more tailored experience that suits their buying patterns. One way to do that is to check what your customers most frequently buy and put product recommendations in a prominent place on your website. You can also look for products that are bought or services that are used in serial fashion, and display recommendations of products that are frequently purchased together.
Email List
An email list can be powerful and allows you to regularly stay in touch with customers all over India to give them updates about your products, services, or business. It is literally a list of your customer’s email addresses. You should allow existing and potential customers to sign up to receive your newsletter detailing your offering and promotions. Then you can use this email list to keep in touch, build trust, and ultimately sell your products or services. A good way to start building an email list is to place an opt-in field somewhere above the fold on your website, a prominent position making sure that many customers see the option to sign up or take part in a promotion by entering their email.
Leave a Reply